Go-To-Market Plan for ABA Providers 2023

This is a general go-to-market plan as it relates to your two main “buyers” – clients and clinical employees.

Table of contents

1. Summary 3

2. Problem 3

3. Target market 3

4. Revenue model and pricing strategy 4

5. Buyer centers, value matrix (UVP), messaging 4

6. Buyer’s journey 6

7. Sales team and strategies 9

8. Select, setup, optimize social media accounts/profiles 9

9. Build brand awareness and demand generation with inbound and/or outbound methods 11

10. Create content for leads 14

11. Smart goals, KPIs 18

12. Set up sales funnels, pipelines, processes 19

13. Test messaging 20

14. Optimize based on test results before implementing broadly 20

15. Implement large scale plan 20

16. Find ways to optimize pipeline and increase conversion rates 20

17. Analyze and shorten the sales cycle 21

18. Reduce customer acquisition costs 21

19. Strategize ways to tap into existing customer base 21

20. Adjust and iterate ongoing 21

21. Retain and delight customers and clinicians 21

22. Timeline and short term action plan 22