Business plan template

Our business plan is very detailed and industry specific. It is a 63 page document and includes all sections outlined in the table of contents below. Business plan sections include instructions, examples and stock content, as well as links to key resources such as demographic data to help make your research as easy as possible. Sample content also includes financials data, tables, and charts as a guideline and sample for product users. You will need to prepare your own financials for inclusion. Business planning should be done in conjunction with financial planning specific to your needs. You can access our comprehensive financial projections template here.

Follow this link to read our blog on business planning here.

The following is the table of contents from our business plan template.

Table of Contents

  1. Executive Summary 5

    1. Legal Information 5

    2. The Problem 5

    3. The Solution [Company Name] Offers 5

    4. Mission Statement 6

    5. Vision Statement 6

    6. Values 6

  2. Business Overview 7

    1. Philosophy and Unique Value Proposition 7

    2. Primary Activities of [Company Name] 7

      1. List of Clinical and Therapeutic Services 7

      2. Regulatory Considerations 7

      3. Referrals to External Providers 8

    3. Additional [Company Name] Activities 8

  3. Market Analysis 9

    1. Target Customers 9

    2. Customer Needs 9

    3. Market Overview (TAM, SAM, SOM) 10

  4. Competition and Risk Analysis 13

    1. Direct Competitors 15

    2. Indirect Competitors 16

    3. Competitive Advantages 16

    4. Risk Factors 17

    5. Summary of Analysis 19

  5. Marketing Plan 19

    1. Funding and Referral Source Categories 19

    2. Promotions and Distribution Plans 19

    3. Building a Community Online 21

  6. Recruiting and Retention of Clinical Employees 28

    1. Recruiting 28

    2. Retention 29

  7. Operations Plan 31

    1. Milestones and Timelines 31

      1. Phase 1 – Financials & Feasibility Analysis 31

      2. Phase 2 – Business Planning 31

      3. Phase 3 – Set Up Entity 32

      4. Phase 4 – Set Up Program 32

      5. Phase 5 – Initiating Services (Training & Support of Program Staff – 2 Months) 33

      6. Phase 6 – Ongoing Management (monthly) 34

    2. Accomplishments 34

    3. Key Operational Processes 35

    4. Key Performance Indicators 36

    5. Organizational Structure 38

    6. Management Team 39

      1. Staff Members 39

      2. Board Members 41

      3. Operations Team Gaps 42

  8. Financial Model 42

    1. Revenue: Model, Pricing, and Assumptions 42

    2. Expense Assumptions 43

      1. One Time Expenses 43

      2. Non-Employee Expenses 43

      3. Employee Expenses 43

    3. Financial Projections 44

      1. Financial Summary 44

      2. Projected Profit and Loss Projections 44

      3. Projected Balance Sheet Projections 46

      4. Projected Cash Flow Statement 48

      5. Expenses 50

  9. Details About Round Being Raised 51

    1. Required Capital/Funding Goal 51

    2. Allocation of Funds 51

    3. Source of Funds 51

    4. Exit Strategy 51

  10. Appendices 52

    1. Appendix A – Revenue Model, Pricing, and Assumptions 53

    2. Appendix B – Detailed List of “Other” Expenses 53

    3. Appendix C – Detailed Employee Expenses 54

    4. Appendix D – Employee Headcount 57

    5. Appendix E – Charts 59

      1. Total Revenues 59

      2. Salary Expenses 60

      3. Total Expenses 60

      4. EBITDA 61

      5. Net Income 61

      6. Cash Flow 62

    6. Appendix F 62

Restrictions and Limitations

  • Documents and templates (“downloads”) include proprietary information and remain the intellectual property of Partners Behavioral Health.

  • Downloads available for use by purchasers and customers only. You agree not to distribute this document for use by other organizations or programs, in whole or in part, without the prior written consent of Partners Behavioral Health.

  • Use of downloads does not constitute a relationship between the purchaser and Partners Behavioral Health, nor does Partners Behavioral Health assume any liability for the outcome of implementing this in your agency or program.

  • By accepting downloads, you agree to be bound by these restrictions and limitations.

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