Evidence based practice: where ABA entrepreneurs CAN look to qualitative differences in their services in identifying their distinct market value.
The other day I posted, recommending against ABA entrepreneurs and therapy practices highlighting service quality as their unique value proposition.
A major reason for this is it often amounts to a relatively broad statement, not offering any clearly distinguishing differentiators from their competitors.
I wanted to follow up here with some insight into how someone might approach this from a more productive angle, if the concept of quality is central to your UVP messaging.
Evidence based care aims to improve quality of care and patient outcomes. It involves clinical decision making based on research evidence, clinical experience, and patient values and preferences.
For any one of those three components, one might pinpoint exactly what they do differently from a majority of their competitors – something that is objective and measurable – to enhance their overall delivery of evidence based care. I’d suggest trying to use language very specific to the actions taken, and not build your UVP statement around more general concepts and terms like “quality” or “better”.
As an example, you might identify certain standards you have for measuring patient feedback and even how that feedback might be used in improving services.
Or, maybe you identify how you integrate research into practice, and importantly how that contributes to meaningful improvements for those you serve.
Alternatively, you might highlight specific differences in the clinical experience your team brings to the table.
It’s important to be very clear about your value, and communicate it in a way that will be well received by your audience.
What are some other examples you can think of?
Brandon Herscovitch, Ph.D., LABA, BCBA-D
Partners Behavioral Health can help with your clinical and business standards, compliance, and outcomes. We can help you scale an ethical ABA practice you’re proud about.
