⭐ What is your ABA clinic’s unique value proposition ⭐
The ABA market is more competitive than it has been before.
Often there’s more competition to obtain clinical staff than clients.
Having a unique value proposition is important in distinguishing your company from others.
It’s really important to focus on something that prospective staff and clients value.
🤔 As counterintuitive as it may seem, I don’t recommend building a UVP around the general concept that your service quality is superior to others, even if you feel it is.
It’s really important to frame things in a way that matters to those you’re trying to attract.
❓ As a BCBA or RBT looking for a job, or someone looking for services, what do YOU see as important when deciding on an ABA practice?
Brandon Herscovitch, Ph.D., LABA, BCBA-D
Partners Behavioral Health can help with your clinical and business standards, compliance, and outcomes. We can help you scale an ethical ABA practice you’re proud about.
